An Examination of Pragmatic Innovations in Nigerian Social Media Campaigns: A Comparative Study of Twitter Activism
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Background of the Study
Social media campaigns in Nigeria have revolutionized public discourse, with Twitter activism emerging as a potent tool for social and political mobilization. This study examines pragmatic innovations in Nigerian social media campaigns by analyzing how Twitter activists employ novel language strategies to capture attention and influence opinion. Activists often incorporate humor, irony, and emotive punctuation as pragmatic devices to convey urgency and solidarity (Uche, 2023). These innovative strategies allow for flexible, context-dependent communication that challenges traditional media norms. By comparing different Twitter campaigns, the research seeks to identify the key pragmatic constructs that underpin successful activism. The study employs discourse analysis and content analysis of tweets to reveal how language is adapted to foster engagement and drive social change. Findings will provide insights into the evolution of digital rhetoric and its role in shaping public opinion in Nigeria (Afolabi, 2024), highlighting the dynamic interplay between language and activism (Chinonso, 2025).
Statement of the Problem
Despite the significant role of Twitter activism in Nigerian social movements, there is limited research on the pragmatic innovations that drive these campaigns. Existing studies often focus on quantitative metrics rather than the qualitative aspects of language use, leaving a gap in our understanding of how pragmatic devices are employed to achieve communicative goals (Uche, 2023). This deficiency hampers efforts to develop effective digital communication strategies for social change. Without systematic analysis, the potential of pragmatic innovations to influence public opinion remains underexplored. This study aims to address these shortcomings by providing a comparative analysis of pragmatic constructs in Twitter activism, elucidating their impact on campaign success (Afolabi, 2024).
Objectives of the Study
- To identify key pragmatic devices in Twitter activism.
- To compare the use of these devices across different campaigns.
- To assess their impact on public engagement.
Research Questions
- What pragmatic innovations are present in Twitter activism?
- How do these devices vary across campaigns?
- What is their effect on mobilizing public opinion?
Significance of the Study
This study is significant as it investigates the pragmatic strategies driving Nigerian Twitter activism, contributing to the field of digital communication and social change. The insights will benefit activists, communication scholars, and policymakers by revealing how innovative language practices can enhance campaign effectiveness (Uche, 2023; Chinonso, 2025).
Scope and Limitations of the Study
This study is limited to the analysis of pragmatic innovations in Twitter activism in Nigeria.
Definitions of Terms
- Pragmatic Innovations: Novel language strategies used to achieve communicative goals.
- Twitter Activism: The use of Twitter to promote social and political causes.
- Social Media Campaigns: Coordinated efforts to influence public opinion via digital platforms.
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